pFume Background
Has bad political advertising ever gotten you fuming at the ears? Welcome to pFume!
Political Flyers Under My Examination was created because too many candidates have no concept of basic marketing principals. This problem was found not only in small local campaigns, but also in much larger campaigns as well. This site was created to showcase various political flyers and highlight the good, the bad, and the unbelievably ugly in political flyer layouts.
Political Flyers Under My Examination was created because too many candidates have no concept of basic marketing principals. This problem was found not only in small local campaigns, but also in much larger campaigns as well. This site was created to showcase various political flyers and highlight the good, the bad, and the unbelievably ugly in political flyer layouts.
Review Ratings and Format
First, pFume is non-partisan and gives no preference to any political party. In fact, all parties are held to the same scrutiny when it comes to good marketing principals.
Each review will start with a general overview and discussion on key observation. This section is totally subjective and may include some suggestions of how the flyer could have been better or how the flyer hit the mark. If there is a background story that needs to be noted, it will be included in this section.
The next section will highlight 3 good traits about the flyer and 3 bad traits. However, this can only be completed if there are actually 3 good/bad traits to mention, so if we run into this problem, we will list as many as possible.
Finally, each flyer will be given an overall rating consisting of a letter grade.
A - Quality Piece
B - Good
C - Average
D - Could Be Better
F - Poor
Each review will start with a general overview and discussion on key observation. This section is totally subjective and may include some suggestions of how the flyer could have been better or how the flyer hit the mark. If there is a background story that needs to be noted, it will be included in this section.
The next section will highlight 3 good traits about the flyer and 3 bad traits. However, this can only be completed if there are actually 3 good/bad traits to mention, so if we run into this problem, we will list as many as possible.
Finally, each flyer will be given an overall rating consisting of a letter grade.
A - Quality Piece
B - Good
C - Average
D - Could Be Better
F - Poor
The Author: Justin Brooks
For over 13 years, Justin Brooks has filled key marketing roles for various companies spanning from nightclubs to trendy beverages. Recently, he shifted focus and applied his real-world experience to politics where he felt basic marketing principals are often overlooked.
Justin first cut his teeth in the political scene as the Campaign Manager for a successful Governor's Council race in Massachusetts. When he first signed on, his first task was to get the campaign's push card ready for print. Little did he know how much of a challenge that would be, but when it was complete the final design became a major factor in winning the race.
Justin soon became respected in Massachusetts for having a good eye for what is marketable to the average voter and in 2012 he jumped into the political fray to run for State Representative for the Massachusetts 4th Worcester District. Applying good marketing practices, he had a great showing in an overall tough year for Republicans during a presidential election.
"Political campaigns are one of the few organizations where your entire budget is dedicated to marketing" -Justin Brooks
Justin lives in his hometown in Leominster, MA and continues to work in the field of marketing while staying active in the Massachusetts political scene.
Justin first cut his teeth in the political scene as the Campaign Manager for a successful Governor's Council race in Massachusetts. When he first signed on, his first task was to get the campaign's push card ready for print. Little did he know how much of a challenge that would be, but when it was complete the final design became a major factor in winning the race.
Justin soon became respected in Massachusetts for having a good eye for what is marketable to the average voter and in 2012 he jumped into the political fray to run for State Representative for the Massachusetts 4th Worcester District. Applying good marketing practices, he had a great showing in an overall tough year for Republicans during a presidential election.
"Political campaigns are one of the few organizations where your entire budget is dedicated to marketing" -Justin Brooks
Justin lives in his hometown in Leominster, MA and continues to work in the field of marketing while staying active in the Massachusetts political scene.